Brooklyn, New York
We offer all-natural beauty products for mental health and wellness. Our line includes mood-enhancing face and body oils, mists, and exfoliants formulated with Advanced Aromatherapy to balance the mind and emotions with every inhalation.
Our brand is revolutionizing the concept of beauty one product at a time. More than an external remedy that alters, fixes or covers up what’s most beautiful inside, our products and rituals are designed to support your beauty from the inside out.
Essential Rose Life was Founded in 2013 by Jennifer Rose Goldman. Inspiration for the brand came from a former informal business Jennifer created called Skidpothecary, which was an on-campus herbal Apothecary at her Alma Matter, Skidmore College. Jennifer's personal journey of healing her own mental illness was the impetus behind the brand's development, and culminated in her desire to commune with nature and craft these luxurious natural skin treats. Since its inception, Essential Rose Life has developed into a multi-channel platform. We offer e-commerce, wholesale to likeminded venues such as spas, boutiques, and wellness centers, e-commerce, and we appear in person for a multitude of pop up events, seasonal and annual markets, and workshops. The workshops we teach integrate Jennifer's entire education and experience with holistic healing with the product line she has created. Our reach currently extends mostly to the tri-state area, with several accounts in Colorado and Canada. We plan to expand more fully in the West Coast and beyond in the near future.
Our philosophy is that beauty extends from the inside out. More than physical appearance, it is an attitude and a perspective. What’s most beautiful is how you love yourself with an open heart, how you demonstrate your inner strength, and how you overcome adversity with a positive and empowered perspective. Self-care is not selfish but is a necessary daily practice to be your most authentic self and to navigate life with grace. It is from this space – where we ourselves are cared for, loved and accepted, where we can truly love and support others.
We have many workshops coming up in New York and Long Island!
We also have a major trip out west at the end of August, making a pilgrimage from Santa Fe to LA and expanding our territory along the way.
We hope to connect with all of our best coast / west coast friends along the way!